What this is all about.
This is about a different approach to marketing. Simply put – it’s about bringing new technology like a robot into context. But it’s not just the new technology, and this is probably the most important fact, but strong communication that allows the vis-à-vis to emotionally engage with the robot.
The new technology in this case was the social robot Pepper.
So Pepper attended the conference in Berlin (GTH – Society for Thrombosis and Haemostasis Research). There he met with doctors, scientists, biologists and chemists. Funny and straightforward, the robot managed to welcome, inform, educate and entertain. It was a carefully selected (programmed) communication of these 4 elements that did the magic.