Great Taste!

Electrolux – Launch Event ProfiLine

B2B Corporate Event @ Trafo Baden
Consulting, event concept, and production, 3D video mapping for 2,200 guests
Client: Electrolux Ltd.

In June 2015, the ProfiLine Product Launch Event was held under the name ‘Great Taste’.

With ProfiLine Electrolux launched a new line of products in the premium segment, only for the target market Switzerland.

During eight event days, their B2B clients were invited, each day had about 250 guests. Arabesque worked for almost one year on this project with Electrolux and was in charge of consulting, concept, direction, design, creation, and the whole production including the 3D video mapping. Also, the choice of the presenter, actors, singers, hostesses, and styling was made by Arabesque.

Client’s voice:
“We inspired over 2,000 clients and employees! Expectations were exceeded. We were able to intensify customer loyalty and the emotional tie and boost the Electrolux Spirit. Many lasting memories were made. Thank you Sylvia and team. With your personality and input you made this wonderful event series possible.