Here are 3 reasons, why to bring people together physically at events:
- IN PERSON
In person you are able to see, hear, touch, smell and taste and make the real emotional connection to the event. In person you are able to share experiences, swap stories, exchange ideas and make connections with other attendees. In person it is easier to choose with whom you like to connect and share.
At an event, especially a corporate event, there is an opportunity to get introduced to someone, or that you introduce people in your network to each other. This type of expanding your own network can be very valuable.
- CROWD CONNECTION
A crowd listening to a speaker or watching a sponsor presentation will give you immediate feedback. You can watch their reactions. Large groups of 50+ people provide an instantaneous feedback without filter.
- EXPERIENTIAL DELIGHTS
Nothing beats the live experience. Imagine you watch a motorbike show, smell the petrol, watch the smoke rise, feel the adrenalin of the drivers and sense the tension and wows of the crowd around you. Such a delightful experience can only be made live.