Salt. Launch Event

Salt. Launch Event

Largest Swiss Re-Branding @ Maag Zürich
Event staging for 1200 guests
Client: Habegger/Orange Communications SA/Salt Mobile

Orange is now Salt! The largest launch event ever to happen in Switzerland took place on April 23rd, 2015. Invited were 900 employees, 250 guests, and 35 media people.

Arabesque was in charge of the presentation of the new Salt. collection and the logo reveal, which probably was the most important moment of the whole event. Beforehand, over 60 models, dancers, and employees were casted. The Salt. collection was then presented by 25 models on a 300-meter long catwalk in u-form. The Swiss rapper Stress joined the models for the grand finale.
The name change and the utmost secrecy surrounding it meant that Arabesque had to be discreet during the whole preparation process.

Client’s voice
„Thanks a lot for the amazing job you have done with the fashion show and the logo reveal. You really made it happen, as we wished it. From the selection of the people to the choreography, music, show, collaboration, etc, everything was successful. Even the last part with ‘Stress’ was really cool. Thank you for that.“