VR Pitfall 1: No introduction to the topic of VR
Not all of us have had a VR experience yet. It is advisable to give a brief, exciting introduction to VR. This information could be topics like:
-What is VR – a short info.
-VR – an individual experience. You can move 360 degrees in the room and will discover all corners of the room/landscape/setting. Each member of your audience is likely to come away with a different viewing experience.
-It is a virtual world, not a real one. The glasses can be removed at any time to come back to the real world.
-With VR, you can have experiences that you can’t have otherwise, because you don’t have access to it.
VR Pitfall 2: Not informing viewers on the large range of emotions
Virtual reality is immersive. The range of emotions is large and probably intense. The best uses of VR from Brands transport their audience somewhere in entertaining, remote, inaccessible or perhaps even dangerous territory. An experience that you can’t have normally. In one moment you are the drummer of Coldplay at a concert in Barcelona, the next moment you are on top of the snow-capped peak of the Himalayas. Without anticipating the storytelling, it is important to briefly demonstrate that the upcoming experience can be intense.